Saturday, 8 April 2017

Cricket and Cosco are inseparable and the legend continues

Those were the days of gold when scooting from school, we used to head home with the excitement within each of us to play cricket. Galli cricket in India is still played; however, the charm it had in the 90’s can no longer be brought back. With the years passing by, the game of cricket is played as a profession more than a game of joy. It was a neon green colored ball that was used for the game and we called it Cosco. Of course, it was India’s Cosco that introduced the ball but any ball that came in that color and material was called by the name. That’s how the ball got its identity across all games played especially cricket.

It is a firm fact that still when we see a ball with that color, we call it by the same name we used to in the earlier days. There had been a slight gap when the neon ball was replaced by the hard red ball. Within this gap, did anyone forget the neon ball?


As “History repeats itself”, Cosco is entering the world of cricket once again with a bang; this time Cosco is a ball license for KKR which means Cosco is entitled to use the team as their packaging covers to get more sales.After all, legends can’t be forgotten so easily. People who have been busy to play the Galli cricket will relive the moment of the past. IPL is a league that unites the world for the world. The fact that a team doesn’t have cricketers from one country makes it more intriguing. They keep aside their countrymen spirit and play as a team. I think that is the best example of “teamwork” and the people should learn from Indian Premier League.

The commotion, the colorful uniforms, the celebrities’ involvement, the involvement of the businessmen and much more make it a league that only promises entertainment. The enthusiasm seen in the past will undergo a leap of million times for completing a decade since inception.
Amidst everything else happening, we can’t wait to see Cosco doing the branding of KKR. The sight is definitely going to be nostalgic.

Indian Premier League is a league that has been doing the job of creating the same spirit of Colonial cricket. The short 20 overs in which it has been formatted idealize the concept of short and crisp because anything best is served less. Watching a one day match that is played for 50 overs in each inning is interesting but only feasible to be watched on a holiday or Sunday; however, IPL T20 is just the right combination of excitement, thrill, and time-saving. Have a cup of coffee with a few nibbles and the inning is over. How’s that?


For Latest news visit Cosco Cricket official page  

Friday, 24 March 2017

8 Worst Cardio Mistakes You Should Avoid While Trying To Lose Weight - Cosco



The formula for weight loss is simple – burn more calories than you consume. Just because you’re doing an intense cardio workout everyday doesn’t mean you’re guaranteed to lose weight. In fact, the reason you’re not losing weight in spite of hitting the gym every day is because your routine is lacking variety. In order to make full of the hours you spend at the gym you have to ensure you don’t make these weight loss mistakes that most people do.
1.       Not eating anything before an intense cardio workout.
Most people think that doing cardio on an empty stomach is good for you but that is a myth. In order to do an intense cardio workout, you need energy; for which you need to consume food. If you do not eat before a cardio session, your body will be unable to muster up the energy needed for the workout.




2.       Doing too much time at the same intensity on the treadmill or elliptical.
We are all creatures of habit and hence tend to do the same form of exercises every time we hit the gym. Doing the same workout for an extended period of time, every day will make the workout less effective. Cosco has really good gym equipment such as aerobic steps and trampolines for your workout needs; which you can use to mix up exercises such that you burn more calories in the same span of time.



3.       Not pushing your body to the maximum.
Just walking on the treadmill for an hour really won’t help you burn off too many calories. In order to lose weight, you have to push your body to its limit and do high intensity workouts that increase your heart rate.



4.       Wearing the wrong kind of shoes to the gym.
Wearing the right shoes is important because if you’re uncomfortable in your shoes, you won’t be able to push yourself. Wearing the wrong kind of shoes also increases the risk of you injuring yourself.



5.       Eating ‘low fat’ or diet foods.
Many ‘low fat’ and diet foods are loaded with sugar and will have the opposite of the desired effect. Instead you should control your diet and give yourself cheat days when you allow yourself to eat desserts or high calorie meals that you want. ‘Low fat’ foods substituted for regular foods isn’t really the best choice for losing weight.



6.       Taking too many supplements and consuming excessive amounts of protein.
Protein is good for you and you need to consume enough of it when you’re working out but what most people don’t know is that when you consume protein is excess, it gets stored as fat in your body. So it’s best to avoid those protein shakes and bars if you don’t really have a diet chart and understand exactly what you’re consuming.



7.       Not drinking enough water during and after your workout.
If you think that you’re putting on water weight by drinking excessive water, you’re wrong. If you do not consume enough water during your workouts, your body will become dehydrated and its efficiency will reduce. Drink water when you’re thirsty – it’s that simple.



8.       Not being focused on your workout.
There are people who spend more time taking selfies at the gym than actually working out and wonder why they’re not losing any weight. When you enter the gym, put your phone on the side and concentrate on your workout instead of messaging people and checking your emails. Do not interrupt your workout just because you heard your phone buzzing!


Friday, 10 March 2017

No More Excuses - 8 Easy Ways To Get Ready For The Summers - Cosco.in

The summers are nearly here and every year you promise yourself that you will get the perfect beach body and not shy away from wearing all those clothes you want to wear and every year you drop the ball. But not this year! A successful workout program requires dedication and a definite end goal. This year we are going to tell you how to get ready for the summers and by the time you’re done you’ll be more than confident in your own skin.

1.       Eat a majority of your calories before 3 p.m.
Studies have found that people who eat a heavier breakfast and lunch are more likely to lose weight than those whose biggest meal is at dinner time even if both these people consume the total same number of calories.



2.       Do not forget to stretch before every work out.
As we age, our body loses its elasticity therefore it is very important to do a good stretch before and after your workout. Stretch out those muscles that you tend to use the most and hold each stretch for at least 30 seconds.



3.       Start your day off with some Yoga to empower your body and soul.
Cosco makes these amazing Yoga mats that are perfect for a morning workout. You can also add Yoga moves to your morning routine such as blow drying your hair upside down to stretch your hamstrings and add some shoulder openers while shampooing your hair! This will also make your dull morning routine immensely more interesting.



4.       Go all out when you’re working out.
Go gadget free and listen to what your body is trying to tell you. Push your body to its limits when you’re working out and get more done in a shorter span of time. Do bigger arm and leg movements to burn a lot more calories with the same workout.



5.       Don’t ruin all the hard work you’ve put in the day by consuming high calorie alcoholic beverages in the night.
Choose your poison carefully and drink within limits. Don’t spend 2 hours a day working out and down high calorie beers in the night! Substitute sugary mixtures for water or soda and see the difference it makes.



6.       Target all your major muscles during your work-out.
Moves like squats and lunges target your bigger muscles which means more calories burnt. Target your bigger muscles and take smaller breaks during interval training. Add a few more reps to your regular routine such that you push your body to its absolute limit.



7.       Drink lots of water to keep yourself hydrated throughout the day.
You’ve heard this over and over and haven’t paid heed to it but it’s time you do. You will be surprised at the difference it makes when you consumer enough water. Drink water half an hour before your meal such that you consumer lesser food and in turn lesser calories.


8.       Get the proper amount of sleep.
Not getting sleep makes you crankier and in turn makes you crave for food with higher carb content. Your body needs to heal and repair itself after a strenuous workout which is why you need to sleep early. Sleeping early will also help you cut down on late night binge eating which is the absolute worse!